Hootsuite is a platform where we can manage social media And it lets you manage your social media platforms. You can also use it to assign tasks with other users,it’s a great option for a team platform,Hootsuite was created by Ryan Holmes in 2008. The system’s UI takes the form of a dashboard, and supports social network integrations for Google+, Youtube, Facebook,Twitter, LinkedIn, and many more.
Buffer is a software application used for sharing content throughout the day so that your fans and followers see your updates more often.It was designed for the web and mobile, to manage accounts in social networks, by providing the means for a user to schedule posts to Facebook, Twitter, and Linkedin,Google+ and many more.
How Buffer is different from Hootsuite?
- Buffer is a content publishing platform, letting you publish and schedule content to social networks.
- While, Hootsuite is a social media management platform
Sprout enables users to manage social media marketing strategy by creating, scheduling and publishing content.
- You can schedule, analyze and monitor all in one place. Unlike the other tools which just serve up stats, SproutSocial takes it one step further by analyzing them for you
- Sprout social can connect to Bit.ly account for URL tracking
IFTTT stands for “If This Then That” , is an automation tool that is simple and easy to use. It is a free web-based service that people use to create applets.An applet is triggered by changes that occur within other web services such as Facebook, Instagram,Gmail, or Pinterest.
Bit.ly is a URL shortener and Track individual link analytics, gather audience intelligence and measure campaign performance in one location. It’s great for Twitter for short posts, and also tracks the clicks to help you understand how well your content converts traffic to your website.
First, you have to understand your Business needs for choosing the right social media management tool. You should make sure that the tool you are choosing can access all the areas you need such as company pages and groups, all Social Media platforms. Select those tools that offers the best output for reaching your ideal audience and broadcast the type of media which is best suited for your company.