In 2017 social media has become the crucial part of digital communications strategies. Social media delivers measurable results in sales, leads, and branding.
Social media has changed the way we do pretty much everything. I bet some of you can’t even remember a time before social media!
It’s likely that for many people/businesses much of what’s believed about social media is wrong. They are misconceptions and it is time to debunk them once and for all.
Check out these 7 Common Misconceptions About Social Marketing Facts
- My Customers Aren’t on Social Media
This is simply not possible since there are over 1 billion users on Facebook and hundreds of millions users on other sites like Twitter. No matter the industry, everyone has customers using some form of social media.
2. Don’t Have Time to Manage Social Media
Learning how to interact on social networks is very easy, because it simply involves talking with people and having candid conversations about interesting topics. Though you do need to spend some time interacting with people and posting useful, engaging content, the returns on your time should be enough to make social media interaction worthwhile. After some basic exposure, you’ll see how similar social media interaction is to offline conversations, and it should come naturally.
- Activity Monitoring Is Time Consuming
That may have been true in the past, but most social media sites now provide analytical tools that allow you to monitor activity on an as needed basis without going crazy.
4. If I Engage on Social Media Sites, I’ll Get Loads of Negative Comments
Nobody likes to hear negative feedback about their work, product or service. Many business people fear that their social media profiles will be overrun by people posting complaints and competitors “flaming” their brand. But the beauty of social media interaction is that transparency and responsiveness rule the day.
If a customer chooses to voice a complaint publicly, you have the chance to demonstrate your customer service ability to a wider audience. If the person is unreasonable and continues to post negative information, people observing the dialogue are more likely to admire your efforts to right the situation, rather take to heart the angry customer’s complaints.
- Younger Users Dominate Social Media
The truth is you will be ignoring 40% of social media users if you target your marketing efforts exclusively towards people under the age of 35.
6. Social Media Leads Don’t Buy
71% of today’s consumers are more likely to purchase from a brand they follow on Facebook, Twitter, LinkedIn or another network. And before you say “well, maybe social media works for SOME industries,” consider the following: 50% of IT decision makers are influenced by social media. There’s a good chance that regardless of what industry you’re in, there’s going to be at least one social media network that’s wildly popular among your buyer personas. Social media allows you to build relationships with your fans and followers, and remain top-of-mind when they’re ready to make a purchase decision.
- Email Marketing is Spammy
It’s absolutely true that email marketing can be incredibly spammy. Major email platforms have drastically tightened their spam filters in response to people who abuse the system. However, email is still a highly-effective form of inbound marketing, provided you’re able to deliver relevant and targeted information to your contacts. By segmenting your email list according to demographics, stage in the buying cycle and other factors, you can create highly-personalized messages that people love.