E-mail Marketing is direct marketing through E-mail. Every commercial message sent to an existing or a potential customer through E-mail is considered as E-mail Marketing. Learn's Advanced Email Marketing Course emphasizes on advanced marketing strategies using E-mails, guides in creating effective advertisements to promote a product or service, to request business, solicit sales/donations, meant to build loyalty, trust and create brand awareness. E-mail marketing is one of the most effective and personalized modes of gaining the customers trust. E-mails are widely used by almost everyone and direct E-mail marketing produces higher response rate and higher average order value for e-commerce business.