8.2 C
New York
Monday, November 20, 2017


While social media provides you with a wealth of information about who your customers are and what they want, determining the most effective way to harness this information can be tricky. In this course, social media strategist explains how to incorporate customer relationship management (CRM) analytics into your social media marketing strategy to grow your online presence and your business.

what social CRM

what social CRM is and how to select and implement the best CRM platform for your organization. Next, she shows you how to develop your social CRM strategy so you can define and maintain your brand, develop social media best practices, and launch targeted and segmented marketing campaigns. She also explains how to connect with online influencers who can enthusiastically and effectively spread the good word about your brand, engage with prospects, and handle challenging customer service interactions. She wraps up with how to document your processes and use customized analytics.