Strategies to become successful In Bound Marketer
Inbound Marketing is a best marketing strategy which is used to attract potential customers towards your Brand. In inbound marketing tactics such as videos, SEO, blogs, posts etc. are used to draw audience towards your business.
In simple manner, Inbound Marketing is a journey of person from stranger to a Visitor & then from Visitor to a customer (Stanger -> Visitor -> Customer).
At the end of the day, you want customers to come, engage and connect with your brand by their own will instead of forcefully making them use your product or service. By companies bringing customers closer to their brand by engaging them through quality content via blogs, videos, podcasts, newsletters, social media, News etc. As a result, today, inbound marketing has become a necessity.
Therefore here are a few tips that can help you create a successful inbound marketing strategy that will profit you in growing and expanding your business tremendously.
1.) Focus on your Customers :
The first step to inbound marketing is to know your customers. You have to study your customers to know what they like and what attracts them. Accordingly you will have to create content that is appealing and encourages engagement and sharing. Inbound Marketing enables your customers to find you by searching your product or service online and thus enabling them to provide them value. Without any value or benefit provided, customers will walk away without taking a second look at your product. Therefore, the primary goal of Inbound Marketing is to attract customers towards your brand and this can be achieved if you do your homework by identifying what type of customers you want to attract and studying their behavior and interests.
2.) Create An Inbound Marketing Plan:
Create a road map that outlines the way you want to go with your inbound marketing strategy and what goals and objectives you want to achieve as well as what customer you needs want to create. First things first, you will have to decide what tactics you will use to attract your target segment. Some tactics like sharing a viral video or a catchy post on social media can help you attract customers. Moreover, you will have to be clear on what goals and priorities you want to achieve which can vary from organization to organization. Some businesses will want to generate leads, sales, subscription or just create awareness.
3.) Quality Content:
Attractive and relevant content can serve as a magnet that attracts customers. The key to a successful Inbound Marketing campaign makes your content stand out. It should stand out above from the rest of the crowd. For that to be achieved your content has to educate, inspire and entertain your audience. Also, you publish fresh content that has variety and not monotonous in nature. Ensure your content encourages action from your audience which can enable you to get leads.
4.) Inculcate Social Media in Inbound Marketing Campaigns:
It goes without saying, but a big strategy of inbound marketing is forming a relationship with your customers as well as potential customers through social media platform. Social media allows you to engage with your customers, know what they want from your brand and get valuable feedback. Social Media give you multiple avenues to promote your content. Your content should be distributed strategically such as to aim at those platforms where your target segment hangout. Social media turns inbound marketing into a viral interactive experience for your audience. By having social media accounts you can share links to your company’s blog posts, eBooks, website and landing pages.
5.) Attractive Landing Page:
Your landing page is crucial as it takes your potential customers to your product and can play a crucial role in converting them from a prospect to a lead. Whether it is a page that talks about your product or a fill out a form or a subscription page, it has to be top notch. You should make sure that the content is relevant and has an eye-catching CTA that is bold and prevalent. Moreover, it should focus on your main goal that is whether it is to achieve subscription or generate leads. Also, ensure your landing page is designed which a feel good factor which can keep them has engaged. You can leverage videos, images, testimonials etc that can enhance your conversion rates.
6.) Click Through Action:
CTAs have become very important these days, as the attention span of customers is narrowing with time. Ensure your CTAs are strong and creative as an attractive CTA can lead to 95% user engagement. Also, a CTA should be in a conspicuous position where the customer can find it easily without wasting any time.
An estimated 93% of online experiences start with a search engine, and the majority of searchers only click on the top 1-3 results. Making SEO improvements to your website can increase your rankings on a search engine results page (SERP) and ultimately, increase website traffic and leads. Thus, it is important that you work towards optimizing sites by incorporating keywords in your headlines, URLs, hyperlinks.
8.) Word of Mouth:
According to recent studies, it is said 93% of advertising through word of mouth advertisement happen off-line. A good Word mouth can be a supplement your Inbound Marketing in a good manner. It can act as a conversation starter where people talk about your brand and thus creating awareness. Though this happens on the offline front, through online you can influence through promotions, events, contests through digital and social media channels in order to increase engagement and build traffic.
9.) Integrate with Public Relations:
Public relation is important in both the traditional marketing as well as in Inbound (Online) Marketing.
Public Relations can generate awareness and enable you to reach new heights by gaining new customers. What is more amazing is that all this can be achieved for free. By inculcating PR in your inbound marketing campaigns, you can share publicity through social media channels like Facebook, Twitter etc… Also, PR can drive traffic to your website, social media pages, and blogs. Lastly, PR can be leveraged cost efficiently to announce assets like Books, publications whitepapers etc. by providing the links to their respective content.
10.) Take Advantage Of Re-marketing:
Whenever a lead has visited your website and has shown interest in your product or service, but has gone away without buying your product, instead of letting him just go away, you should re-market your offering and attract them back. This tactic is called Re-marketing. In Re-marketing, the leads who visit your website are stored in the form of cookies and through these cookies, you can follow them and display your ads to remind them to revisit your website. Re-marketing can be done in a variety ways, like displaying an ad on the product page he had visited earlier or even if he had placed a product in a shopping cart but hadn’t purchased, you can remind him to buy it.
There is no hard and fast rule to use inbound marketing that can help your business grow. In Inbound Marketing, you just need to stick to the basics. By providing a user-friendly website and strategist traffic generating tactics, you will be rest assured to generate leads which will, in turn, convert to sales. As long as you are able to nurture your leads, you will be successful in inbound marketing and, therefore, maximizing your profits and growth potential.